A company that provides digital services to schools. The company provides all kinds of support services: from providing online books to handling grades and student administration. In fact, it offers an all-in-one learning environment. In this way, the company reduces the hassle of schools, parents and students.
Now the company reached a fair market share, they are looking to expand abroad. Of course all educational markets are quite different. So, the company wants to offer a platform so local third parties can offer local contents. These third parties would provide shop in shop services, or apps in the app store of the platform. Third parties will use the platform all by themselves through smart technologies like application programming interfaces (API) and Software Developers Kits (SDK). In other words, they want to become a platform-based business model.
Questions: What should be the core functions of the educational platform? What kind of challenges and opportunities do you see for this business model innovation? And how should they be earning revenues from the platform?