We all know these audio tour systems that you can rent in museums. What if you could download that audio guide to your mobile phone? And what if you could choose from tons of different guides, all made by local people? This is the core offering of a small business from Poland: AudioTrip. All kinds of local people can upload their audio files on the website, and tourists can download and pay for them. AudioTrip doesn’t need to know the people that make the audio guide.
Their open business model makes AudioTrip more valuable. But it also creates risks. Is the quality of the non-professional guides good enough? One badly designed audio tour, and the tourist might never come back.
How can AudioTrip deal with the risks of their open business model? How can they ensure that the guides will be of sufficient quality?