With more than 17 years of experience Netello Systems is a leading pioneer in B2B e-commerce, mobile and web design, conversion rate optimization and search engine optimization in Finland. During the three last years the company has clearly been profitable, growing both in absolute and relative terms. The owner, a full-blooded serial entrepreneur saw that now is the right time to make a radical improvement in the offering.
The owner and his core team listed Netello’s best competitors and analysed especially the strength of each competitor. Netello then set a goal to outperform the competitors with the improved offering. This helped them design value proposition for their customer segment. Netello found this approach so beneficial that they are now using a similar approach to help their key customers become e-business leaders in their respective areas of business