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Laureti uses SWOT to explore new markets

Laureti offers advanced sewing services. Its high quality services are oriented towards fashion companies that wish to provide their clients with a selection of innovative designs.

Laureti finds new business contacts typically during various trade fairs. Some of these contacts lead to information exchange and eventually to orders and new markets. Laureti assesses every new market and new order with SWOT analysis. They analyse what are Laureti's strong sides supporting order implementation and what are the weak sides that might affect order implementation. This assessment relates to internal company capabilities. For the opportunity perspective the management assesses if Laureti can gain new knowledge through this new contact and market and thus build more effective and more sophisticated services. From the threat perspective company assesses what shifts are possible in client behavior, and if there are significant changes in supplier prices or in the availability of raw materials.

SWOT helps Laureti to recognize valuable contacts and deals that provide possibilities to expand into new markets.

Tools used