Explore new markets
Understanding a market is an important factor for sustainable business success. Here you find how to understand the trends and competitive forces that shape a market, and identify if it is attractive for your products.Add to my I want tos
There are many factors that influence your success on a market. Start with identifying trends and developments that will impact the market. Factors like legislation or new technology are present in every market and can create opportunities or pose threats. Next consider the competitors in the market and the intensity of competition. Finally, use this information to identify opportunities and see how you can leverage your strengths to launch attractive products.
Case: Orchestrate explored markets for a new service
When Bas Kleinveld was toying with the idea of starting a company, i.e. Orchestrate, he was followin...