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Improve my offering
It is not easy to deliver exactly what your customer really wants. From time to time it is necessary to improve your offering. To match the changing demands of customers and stay ahead of the competition. Here you find how to better understand your customers’ wishes and how to improve your product.
Add to my I want tos
  1. Know your customer’s needs
    To create the perfect product, it is crucial to be aware of your customers’ needs and preferences. Create a Persona, a fictitious customer, to sketch your customers’ opinions, pains, goals and needs.
  2. Learn from competitors
    Now that you know your customers, look at how your competition is serving them. Don’t just consider your competitors as enemies but use the Competitor Analysis to learn from their offerings.
  3. Create the best product
    Build on what you have learned about your customers and competitors. Use the Value Proposition Canvas to develop a unique and competitive offering that fulfills your customers’ needs.
The journey
It is crucial that you know what your customers want and need. And to know what your competitors are offering. Start with asking and finding out what really matters to your customers. What are their pains, their needs? Next look at your competitors and learn how they are trying to conquer the market. In the final step combine the insights about your customers and your competitors’ offerings. Use this to create that one thing that your customers really want.