Test the attractiveness of my product or idea
When creating a new product or service you have to make assumptions about the needs and preferences of your customers. Many decisions during development are based on these assumptions. Verifying these assumptions will help you to make your product more attractive.Add to my I want tos
It is very easy to become carried away about a new idea. Therefore in the first step you look at your idea from different angles and perspectives. Why could it work, why not and what are alternatives? In the second step you learn how to listen to your customers. This will help you to understand the customers' actual needs and behavior. and collect feedback. With this information you can improve your new product or idea and make it more attractive for your customer.