Know my customers
Finding new customers and keeping existing customers is the lifeblood for any company. You need customers to be able to sell your products. This requires that you know who they are and what they need. Here you can figure out how to interact with customers to learn what makes them happy or causes them trouble.Add to my I want tos
To know more about your current or potential customers, you first have to know who they are and where to find them. In the first step you identify your target customers. What are the key characteristics of this target group? Once you know who your target customers are, you can start a conversation with them to learn about their needs, pains, goals, interests and behavior. You should organise a group discussions with several customers together. Finally, you collect and combine all the information to paint a vivid picture of a typical customer’s personality and profile.
Case: Zo-Dichtbij personified users of health platform
Zo-Dichtbij is a not-for profit company managed by Wally Keijzer. She is with her team developi...