Target Group Selection helps you to define your target market. This tool can easily be used by yourself, it does not require help from an expert. To create a clear definition of your target group, you have to focus on two aspects: demographics and psychographics.
- Demographics focus on the who – it gives insights on who is buying.
- Psychographics focus on the why - what makes people behave the way they do.
Depending on whether your target market is customers (B2C) or businesses (B2B), you need to focus on different criteria:
- Marital Status
- # of Children
- Public or Private
- Products & Services
- Company structure
- Company Culture
The Target Group Selection tool gives an overview of all criteria to consider when defining your target market. You don’t have to fill in all criteria. First focus on two core criteria to define your target group. Next choose one to three secondary criteria to further specify this group.