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Business Model Cards
2 hours
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Business Model Cards provide you with ideas when drawing up a business model. The business model cards show existing business models that have already been tried and tested by others. Using the Business Model Cards, you can rethink your business model. It allows you to apply proven business models instead of starting from scratch.

Download the Business Model Cards to brainstorm about how you can innovate your business model. Download the example for Uber to get inspired and learn about the practical application of the cards.

How to use

The Business Model Cards can be used individually but are most effective if used by a group of people. The cards will stimulate and provoke discussion about business model options, that you never thought of before.

The Business Model Cards are a set of 52 cards. Together they provide a deck full of business model options that have already been used by others. On each card a business model is explained, and illustrated with an example on the back of the card.

To stimulate the use of these cards in a creative and playful manner we show two ways of how to use the cards in a game:

Business model game (3-5 players)

An existing business or a new idea should be used as starting point. Ask one of the attendees to explain or visualize the selected business or idea. Divide the cards randomly between all players. Each player gets 5 minutes to choose 3 cards that they feel would be the best fit for the business. The players then put the cards on the table and briefly explain why they have chosen the specific cards. The cards with the most convincing arguments can then be elaborated upon.

Business analogy game (1+ players)

The Business Mode Cards can also be used in an open discussion. Use a whiteboard or a large piece of paper. Write down your product, service or proposition idea in the middle of the paper. You can also start from a current proposition. Choose a random card and take 5 minutes to think about how to apply this business model to your case. Describe your solution in max three points on a post-it and place them around the proposition. Repeat this exercise 3 to 5 times. Use the ingredients to build up your business model.


Case: Exploring options with business model cards

Data-Moove is a young French start-up that commercializes an innovativ...
Downloads and Examples may currently only be available in English.