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Critical Success Factors
2 hours
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The Critical Success Factors help you to critically reflect on your business model. It tests whether your business model is capable of creating value for your customers and benefits for you and your partners. The Critical Success Factor cards help you to improve and refine those parts of your business model that did not yet meet the success factors.

Download the Critical Success Factors card deck and use it in a playful manner to evaluate your business model and to get inspired how you can improve.

How to use

With the Critical Success Factors cards you can assess if your business model creates value for your customers and provides benefits for you and your partners The result of the evaluation is a list of suggestions to improve your business model.


To apply the Critical Success Factors cards, follow the three steps below:


Step 1: Describe your business model

Create a business model description for your current or new product or service proposition. You can use the Business Model Canvas or STOF Business Model for this.


Step 2: Evaluate your business model

Each card describes a success factor and a question that is related to that success factor. Go through the cards one by one and use the question to check if your business model satisfies the success factor. The answer may be ‘satisfactory’, ‘unsatisfactory’ or ‘still unclear’. When evaluating your business model, make 3 piles: ‘satisfactory’, ‘unsatisfactory’ or ‘still unclear’. The evaluation can be informal and qualitative in nature. In the latter two cases, the business model should be improved in Step 3.


Step 3: Improve your business model

Use the list of business model aspects on the back of the cards on the ‘unsatisfactory’ and ‘still unclear’ piles to think how to improve the business model. Steps 1 to 3 can be repeated in iterative cycles to arrive at a satisfactory result.

Downloads and Examples may currently only be available in English.