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Pricing Strategy Cards
1 hour
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(4 Votes)

Pricing Strategy Cards help you to create new ideas for how to price your product or service. Setting the right price is a crucial part of business success. It depends on many factors like your costs and competitor behavior. The Pricing Strategy Cards show existing pricing models that have already been tried and tested by others. Using the Pricing Strategy Cards, you can rethink the way you want to price your products.

Download the Pricing Strategy Cards to brainstorm about how you want to set your product’s prices. Download the example for ice cream parlour Da Nino, to get inspired and learn about the practical application of the cards.

How to use

The Pricing Strategy Cards can be used individually but are most effective if used by a group of people. The cards will stimulate and provoke discussion about pricing options, that you never thought of before.


The Pricing Strategy Cards are a set of 18 cards. Together they provide a deck full of pricing strategies that have already been used by others. On each card a pricing pattern is explained, and illustrated with an example on the back of the card.


To stimulate the use of these patterns in a creative and playful manner we present two ways of using the cards: ‘Piles’ and ‘Clusters’. But of course, you can use the cards anyway you like.



An existing business or a new idea should be used as starting point. Ask one of the attendees to explain or visualize the selected business or idea. Next go through each pricing card and place them on either the ‘Yes’ or the ‘No’ pile. A pricing strategy can either be relevant for your business (‘Yes’), or not (‘No’). Discuss all the cards that might be interesting to find the best pricing strategy for your business.



The pricing cards can also be used in an open discussion. Select 3 to 5 pricing cards from the deck that seem most interesting for your business. Put them on a board or large piece of paper with enough space around. Write ideas, conditions, definitions, etc. on sticky notes. Put these sticky notes around the cards to get clusters. In this way you can actively brainstorm about the selected cards and their potential.

Downloads and Examples may currently only be available in English.