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Case: Orchestrate explored markets for a new service

When Bas Kleinveld was toying with the idea of starting a company, i.e. Orchestrate, he was following a course on Strategy, Business Models and Enterprise Architecture. He saw that there was a need for a company that could orchestrate IT-sourcing from a c...

Tool: SWOT Analysis

The SWOT analysis helps you to be more aware of your own company and recognize what is happening around your company. In the SWOT analysis you describe your company’s strengths and weaknesses, and you identify opportunities and threats affecting your comp...

News: 10 simple questions to check the viability of your idea

Introduction of new services is never easy, but still some succeed better than the others. Are there some elements which distinguish initiatives that have better possibilities to turn into viable businesses? The answer is Viability Radar.

"BM tooling helps me to make decisions on new projects and our value proposition for customers"
Bas Kleinveld, Managing Partner of the Orchestrate Group

"BM tooling helps me to make decisions on new projects and our value proposition for customers"
Bas Kleinveld, Managing Partner of the Orchestrate Group

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