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Driving forward innovation in family firms in Murcia
During an event in Murcia (Spain) on the 21st of September representatives of business associations, managers and business owners discussed ENVISION results concerning research on innovation in family firms.
Different institutions took part at the event: Instituto de Fomento de la Región de Murcia (INFO), Cámara de Comercio de Murcia, Universidad de Murcia, Asociación Murciana de Empresa Familiar (AMEFMUR). The event started with a presentation of the particularities of business model for family firms.

Following, a consultant from a well-known company working in the business model innovation domain (Innolandia) and a member of the Envision Spanish team commented on the advantanges that the ENVISION business platform brings for family firms and SMEs in general. More details on the tooling were provided by the business owner of Bee Social, a family run business, that used www.businessmakover.eu to innovate its business model and became more profitable.

Closing of there was a roundtable discussion with three family firms participating (La Pastora, Traders Matt and Rapsodia). All these companies took part in the ENVISION research project. They explained in which manner family involvement in management and ownership, impacts business model innovation within  a company.
Some interesting conclusions of the event can be highlighted. Data support the fact that family firms are:
- Very effective in their innovation efforts.
- Highly dependent on environment adaptation.
- More long-term oriented therefore innovations are undertaken when their 
  benefits are clear.
- Decide to innovate when they have enough knowledge of the market.
The challenge is to learn more about innovation barriers inside family firms. What keeps them from innovating? Although sometimes lack of time and funds are argued, those seem not to be the real barriers. From the feedback of participants at the event (backed by the results of the project) the main barrier appears the uncertainty and the lack of confidence in their capabilities.

For this, the ENVISION project provides a set of practical en free to use tools to evaluate business model components. Also they provide guidance to innovate according the characteristics and strategy of each firm. In this way, family and nonfamily SMEs can find the best and personal way to innovate in their business models.